TOKYO, JAPAN // Yasuharu (Yasu, to those who know him) is an Executive Creative Director with a background in computer science whose curiosity has always found a way into writing, digital design, and programming. Although he works in advertising, what inspires him extends well beyond into areas like hybrid arts, digital architecture, game design, and interactive product design. A self-professed ‘Geek,’ Yasu spends time inventing things in the field of next-generation communications.
In 1995 Yasu joined Dentsu, where he accomplished advertising’s greatest feat: staying at the same agency for 22 years. With additional stints at IconNicholson, StrawberryFrog and Dentsu America, he has worked on clients such as Honda, Coca-Cola, Canon, All Nippon Airways, Kirin Brewery, Lenovo, Google and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, Spikes, Adfest and Clio, of which he’s also been a jury member.
Currently, Yasu is in charge of leading digital creative teams at Dentsu, developing creative ideas, and producing advertising / beyond-advertising campaigns especially for interactive, non-traditional, and integrated communications. He also leads innovation teams who are inventing and developing new services, products and platforms using digital technologies.