NEW YORK, USA // Alfonso began his career in advertising as an art director at Proximity, Madrid in 1994. In 1996 he became creative director and in 2001 he became executive creative director. In March 2004, he joined Shackleton Direct as partner and executive creative director. During his time at Shackelton Direct (2007- 2009), the agency was awarded Best Direct Agency at Cannes and Best Direct Agency by the Won Report.
Alfonso has received over 70 international awards including 17 Cannes Lions (including Cannes Direct Grand Prix), 48 Echo Awards (including two Echo Diamond awards), 15 John Caples International Awards (including Best of Show) and in 2008 was named Best DM Creative Director by the Won Report. In 2009, Alfonso was recognized by the John Caples International Awards, by receiving the Irving Wuderman Award for “developing talent, imagination, curiosity and passion into a creative body of work over time.” He also has been on the panel of judges for most of these major awards shows.
In August 2011, Alfonso joined OgilvyOne as Chief Creative Officer for New York. During the last five years Alfonso has lead a team of +150 creatives working on brands as UPS, Aetna, IBM, MetLife, BlackRock, Etrade, British Airways, Citizens Bank, Caterpillar, etc…
In 2016 Alfonso was named Chief Creative Officer of Ogilvy USA.