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NEW YORK, USA // Ben got into advertising to change advertising. He has a willful imagination, a curiosity for the human experience, and believes that creativity should be a force for good, a force for business, and a force available to anyone willing to try.

He has a strong appreciation for the category of “other.” He believes in a broad definition for the word, content. That can be seen in his 2017 work for Northwell Health - The Fin. What was originally briefed as a print ad, became the facilitation of a creative process that will change the lives of thousands of Americans.

He built a platform for Listerine that spanned 86 countries, and was made available to content creators in different cultures, different languages, and appropriated to different parts of their lives.

He created a Dubai Lynx and MENA Effie award-winning campaign for Egyptian tourism. An ecosystem that used Instagram as its hub, but was influenced by a cinematic film that acted as a style guide for the nation, to tell the world about the Real Egypt.

Ben James is Chief Creative Officer at J. Walter Thompson New York. From 2008 to 2011, he was with CAA (Creative Artists Agency) as a creative director/marketing agent, working for Diageo, Gap, Virgin Australia, and for entertainers such as Miley Cyrus. He began his career at Crispin Porter + Bogusky Miami/Los Angeles. His work has garnered accolades from the advertising and entertainment industries, including Cannes Lions, Clios, the Jay Chiat Awards, Effies, Obies, Adweek’s Project Isaacs, D&AD, Sundance Film Festival, MTV Video Music Awards, One Show and ANDYs, a Yahoo Big Idea Chair, a Webby, and many others.