Image of Ziad  Toubassy

Ziad Toubassy
SVP, International Marketing Partnerships
Sony Pictures Entertainment

LOS ANGELES, USA // Ziad is responsible for overseeing Sony Pictures’ marketing partnerships campaigns – from partner selection through to creative execution – on a broad slate of films including the Spider-Man franchise, the Hotel Transylvania franchise, Jumanji: Welcome to the Jungle, Blade Runner: 2049 – and many, many more (like The Emoji Movie and Ghostbusters!).

Some of Ziad’s notable partnership campaigns include: Evian/The Amazing Spider-Man 2, Belvedere Vodka/SPECTRE, Citroen/The Angry Birds Movie, Sony Xperia/Blade Runner: 2049, and Cadbury/Peter Rabbit – all of which won awards for the studio, the partner or both.

Prior to Sony Pictures, Ziad was part of the Partnerships team at Warner Bros., working on films such as The Dark Knight, The Hangover, and Happy Feet. He started his studio career at MGM, where he contributed to international marketing campaigns for Legally Blonde and Die Another Day.