Image of Emuron Alemu

Emuron Alemu
Group Creative Director
Ogilvy Africa

NAIROBI, KENYA // From saving an endangered rhino species and reducing the HIV infection rate among urban youth in Africa to using an ageing black Kung-Fu master and a love-seeking octogenarian to sell talk time & mobile data bundles, Emuron has spent more than a decade creating communication for a vast range of categories on the African continent.

As a Ugandan born in Kenya, raised and educated in Uganda and now back living and working in Kenya, he has taken his writing and creative thinking across almost every key sub-Saharan African market where he has milked true local insights by interacting with every day people at local bars and flea markets to create, craft and tell locally relevant African stories.

As a Group Creative Director at Ogilvy & Mather Africa Headquarters in Nairobi, he is tasked to directly supervise Creative Directors in Ogilvy agencies in Sub Saharan Africa to manage the creative output for key brands across markets.

Emuron’s work has picked up a range of local, regional and international awards including Clios, Cannes Lions, One Show, Dubai Lynx, Loeries and APAs with the most recent highlights being a Grand Clio and Dubai Lynx Grand Prix for Good for the Ol Pejeta conservancy’s “Most eligible bachelor” campaign.

Having started out in the music industry as the manager of the ground-breaking Ugandan hip hop collective “The Baboon Forest”, Emuron joined advertising as a trainee writer and has seen his passion over the years grow into a burning desire to do creative work that solves real problems in the simplest and most effective ways possible.