Glen Scott joined VMLY&R in 2015 as Group Creative Director to lead a team handling Digital AOR responsibilities for Gatorade. Projects included Campaign, Social, Content, Ecomm, and more. The team’s work has been recognized at Cannes, Clios, Communication Arts, One Show, Webby People’s Choice, Project Isaac, Effies, and more. Glen’s game-plan is collaboration. Helping guide collaboration between internal teams, clients, and partner agencies to help develop creative that is authentic and right for each moment in culture.
As a 15-year ad vet, Glen has worked across a variety of clients including Sonic Drive-In, 24 Hour Fitness, and for nearly four years he was a lead creative on the ‘What Happens Here, Stays Here’ campaign for Las Vegas tourism. Immediately prior to joining VMLY&R, Glen was a founder of 1010 Collective, a creative and content agency based in Las Vegas. Clients included Wynn Resorts, Bon Appétit Magazine, and more. During that time the agency was one of two finalists for Las Vegas Small Business of the Year in 2014 and Glen was named to the Las Vegas 40 under 40.
Some accomplishments aren’t recognized in awards, but firsts. And these are just a few of Glen’s.
- The first ever branded YouTube homepage takeover
- A branded Snapchat integration considered a keystone moment in the platform’s history
- A never-been-done integration with GIPHY that required collaboration between the client, platform, agency, NFL, NFLPA, and 8 individual athletes and teams
- The first VR game to incorporate real throwing mechanics and a volumetric capture pro athlete
- The first video content piece to be recognized in Communication Arts’ Photography Annual
- The first live sports broadcast on Twitter that allowed the audience to participate in real time
- A first-of-its-kind Facebook Messenger bot delivering bespoke football drills based on experience and position
- A branded Spotify integration that changed your playlist dynamically not just based on pace, but intensity.
- The longest Opening Day first pitch in MLB history