As Chief Marketing Officer, Shannon Hosford oversees the Marketing and Fan Experience department, one of the largest and most diverse sports marketing portfolios in North America. With over 18 years of leadership experience, she leads all brand functions for the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, MLSE LIVE and MLSE Foundation.
Hosford is a dynamic leader with a distinct creative insight. Prior to her appointment as Chief Marketing Officer, she held the Senior Vice President, Marketing & Fan Experience role, as well as leadership roles in the areas of Communications, Marketing and Global Partnerships. Under her leadership, the sports and marketing world was captured by both the Toronto Raptors’ We The North and Toronto FC’s Bloody Big Deal marketing campaigns. These two highly successful campaigns led Strategy to spotlight Hosford as Marketer of the Year in 2014. In the same year, Hosford also led her team to a successful bid for the 2016 NBA All-Star Weekend and erected Leafs Legends Row, a series of permanent bronzed statues celebrating the storied history of the Toronto Maple Leafs. Hosford was nominated for the 2017 Premier’s Award for Outstanding Ontario College Graduates and in 2018, she was named one of Adweek’s “33 Media, Marketing and Tech Stars Who’ve Helped Make Toronto a Vibrant Creative Hub.”