Shannon Hosford leads MLSE's Marketing & Fan Experience department, one of the largest and most diverse sports marketing portfolios in North America. With over 18 years of experience, Hosford oversees all brand functions for the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, MLSE LiVE and MLSE Foundation.
Under her leadership, the sports and marketing world was captured by both the Toronto Raptors’ We The North and Toronto FC’s Bloody Big Deal marketing campaigns. These successful campaigns led Strategy to spotlight Hosford as Marketer of the Year in 2014. In the same year, she also led her team to a successful bid for the 2016 NBA All-Star Weekend and erected Leafs Legends Row, a series of permanent bronzed statues celebrating the storied history of the Toronto Maple Leafs.
Hosford was nominated for the 2017 Premier’s Award for Outstanding Ontario College Graduates and in 2018, she was named one of Adweek’s “33 Media, Marketing and Tech Stars Who’ve Helped Make Toronto a Vibrant Creative Hub.”