SAN FRANCISCO, USA // Sean has been described as part strategist, part manager, but first and foremost Creative. Sean DallasKidd, Executive Creative Director at Wunderman Thompson San Francisco, has never really been bound by a “creative” title, but make no mistake he is very much in the business of driving creativity.
A passionate advocate for kick-ass creative that not only grabs attention but drives business results, Sean has worked to build brand awareness and loyalty by developing solutions that move people to engage, share, and return.
A business savvy creative leader with more than 15 years of experience designing transformation solutions for industry leaders including Visa, Treasury Wine Estates, EA, and Discovery; Sean DallasKidd built his foundation in the world of publishing, a place where “content is king” and communities form around brands that have a strong editorial message and sense of purpose. To this day that experience continues to guide his approach to storytelling; helping brands define their story and creatively communicate that narrative to their audience.
Sean DallasKidd’s editorial approach has enabled him to focus on developing a compelling narrative for brands. He believes that being narrative first allows for a more holistic, platform agnostic style, which leads to deeper brand engagement. And, that the key to converting target audiences into brand advocates lies in getting the right message, to the right people at the right time and on the right channel— be it digital or IRL. Sean sees the shared space between what’s authentic to the brand and “courageous acts that appeal” as a key to brands finding success moving forward.
Though Sean has amassed numerous awards over his career, what he values most is the business success it has brought to his brand partners, and the storytelling opportunities for his creative collaborators. He believes that in order to achieve these transformative outcomes agencies must first cultivate trust, empathy and a true understanding of their client’s business.
With an eye for bold creative, and a focus on delivering solutions, Sean DallasKidd is a nimble Creative leader who embraces the changing landscape as an opportunity to tell powerful truths in exciting ways that move business and redefine brand communication.