Image of Eva Santos Bouzas

Eva Santos Bouzas
Global Chief Creative Officer
Proximity Worldwide

BARCELONA, SPAIN // Eva Santos is the Global Chief Creative Officer at Proximity VW and the Chief Creative Officer at Proximity Spain. From this position she leads the creativity of the 22 network’s offices. Eva has been leading creativity in Proximity Barcelona since 2007 and in 2014 she widened her scope to include the office in Madrid and in 2017 she assumed the global role. Eva, alongside other creative directors, created this past year #masmujerescreativas, a collaborative and independent platform born to promote visibility and equal opportunities for female creatives and help them balance their profession and personal life.

Eva has been selected like advertising person of the year in Spain for the Real Academy of Advertising and included in the Forbe’s list Forbes 100 list of most creative people in business. Last year she was included in the Adweek's Creative 100 - an annual list celebrating masters of creativity-. In this list, Eva is considered as one of the 10 Global Creative Leaders Who Are Reinventing Advertising and the Ad Industry. Eva has been included amongst the Ad Age’s Women to Watch Europe 2017 and in the MarComm’s 2017’s Magnificence Advertising Creatives.

Eva was included in the TOP 15 best latin creative directors in 2015/17/18 and in the TOP 5 best Spanish creative directors in 2017/18. In 2016 Eva was chosen as “Spain’s Best Marketing and Advertising Professional Under 41” by the EFI Club and as “The Woman to Follow” by Anuncios Magazine.

Eva has been a judge in the most important creative festivals (Clio Awards, One Show-two times-, D&AD, Cannes Lions –three times-, NYF Executive Jury 2018, El Sol -three times-, El Ojo…) and along her career she’s gathered more than 150 national and international prizes in Festivals like Cannes Lions, Clio Awards, NYF or Sol. She also talks about creativity and innovation at advertising events and universities, amongst others, at El Ojo de Iberoamérica (Argentina), Desachate (Uruguay), Taiwan Creative Week, TAD Colombia or Cannes Lions. Since 2017, she is the president of the INSPIRATIONAL Festival, the Spanish innovation festival organized by the IAB.