BOGOTA, COLUMBIA // Passionate by brands, music, movies, family and food, Carlos has been part of the Lowe & Partners network throughout his whole career. He started as a copywriter trainee at Lowe SSP3, where he became an Art Director the next year and Creative Director two years later. In 2014 he was transferred to DLKW Lowe London to work as a Senior Art Director. Nowadays, Carlos is the Chief Creative Officer of MullenLowe Group in Bogotá. Since he took this position, MullenLowe SSP3 has firmly established itself as the most creative agency of the MullenLowe Group network in Latin America, second overall globally, and the most creatively awarded agency in Colombia.
Carlos has had a decorated career winning more than 230 awards including 22 Lions at Cannes (including one Titanium & one Innovation Grand Prix), one Black Pencil at D&AD, and the Designism Award at the Art Directors Club of New York. In addition to this, Carlos is the co-creator of the only Colombian campaign present in the Cannes Lions’ Game Changers book. He also has been part of the jury at Cannes, D&AD, El Ojo de Iberoamérica, Wave Festival, Cristal Awards, among others.
Having learnt English from Guy Ritchie movies and Kanye West songs, Carlos has a special love for sneakers, noodles, lists, Frank Sinatra’s music and Alec Monopoly’s art. His dog is called Atreyu, from a character of The Never Ending Story and a popular 2000’s metal band he used to like when he was a teenager.