Image of Anuwat Nitipanont

Anuwat Nitipanont
Chief Creative Officer
BBDO Bangkok

BANGKOK, THAILAND // Anuwat has more than 16 years of integrated advertising experience. His extensive experience in digital platforms as well as traditional mediums led to his reputation for new solution creative work.

Since joining BBDO Bangkok as Creative Director in 2012, he has been instrumental in setting BBDO Bangkok on its “New World Creative” direction, expanding creative and production capability as well as establishing new content creation department for emerging platforms. Under this direction, the agency has achieved new highs in terms of growth and output.

Under Anuwat’s leadership, the agency rose to become Campaign Brief Asia’s Southeast Asia Agency of the year in 2016/2017, and has been in the top 10 hottest agency in Asia for three consecutive years. Anuwat is also recognised as one of the top 10 creative leaders in Asia for 2017/2018 by Campaign Brief Asia.

Anuwat believes that creativity can make a positive impact on the world. Most recently, his works in patient-doctor communication and suicide prevention were 2 of the 20 works selected by Adweek Project Isaac which rewards “true inventions beyond innovation” in 2018.

In 2017, his idea to help motorcycle-riders stay safe on the road was also 1 out of 17 works picking up accolades for inventiveness from WARC Innovation Award.

At BBDO Bangkok, he has a 6-years consecutive win at Cannes Lions, including a Gold in Entertainment Lions for Music. His work has been picked up and rewarded in every almost award show in the world’s advertising industry.

Every year he contributes to carving out the future of creativity by serving as jury on the global stages such as Cannes Lions, One Show, LIA, Spike Asia, Adfest, and Ad Stars. Locally, he heads the Young Cannes committee in Thailand and mentors young talents for the Young Lions competition in Cannes.