PONTE VEDRA BEACH,USA // Kirsten Sabia is the Vice President of Integrated Communications, overseeing the TOUR’s storytelling content process, special projects and all facets of employee communications. As part of this cross-functional role, Sabia leads a team responsible for implementation of TOUR messaging across an internal audience, which also includes remote and international offices.
Her team also creates programs to celebrate success/motivate constituents, lead the development, theme, agenda and talking points for company meetings and perpetuate the TOUR’s five pillars (People, Players, Partners, Planet and Public Perception) to showcase the diversity of the TOUR.
Sabia, who joined the PGA TOUR in 1999, has held multiple positions within the organization. Prior to her current role, she served as the Vice President of Marketing Services, where she managed a team that oversaw 18 owned and operated TOUR events, including THE PLAYERS Championship and the biennial Presidents Cup. As Director of Brand Marketing, she oversaw all branding and marketing efforts for the PGA TOUR’s inaugural season-long points race system, the FedExCup, led the TOUR’s “Drive to a Billion” (in charitable dollars) campaign and was a team member in the renovation of TPC Sawgrass and the rebranding of THE PLAYERS. During her long tenure with the TOUR, she also worked in New Media, TOUR Media Sales and International Television.
Prior to joining the TOUR, she served as the Membership Director for Selva Marina County Club in Atlantic Beach, FL, and for five years, worked in development and alumni relations for The Taft School in Watertown, CT and The Maret School in Washington DC.
Sabia serves on The Donna Foundation board in Jacksonville, FL, is a 25-year volunteer for her alma mater, Dickinson College in Carlisle, PA, and is a member at Atlantic Beach Country Club, where she maintains a 9-handicap index.
Sabia resides in Atlantic Beach, FL with her husband Barry and their dog, Pennie.