NEW YORK, USA // As Chief Creative Officer of We Are Unlimited, Toygar leads all creative including the agency’s team of social, data, retail, cultural and media experts to understand human insights more deeply and fuel the creative work for McDonald’s.
Toygar grew up in Germany and in 1997 he began gaining international experience in New York, São Paulo, Boston, Hamburg and Düsseldorf.
In 2007 as Chief Creative Officer at BBDO Germany, he helped the agency get back into the creative rankings; ultimately becoming the country’s most awarded network. What followed was 6 years at BBDO New York leading national and global brands like Visa, Campbell’s, MLB and different P&G brands.
Prior to Unlimited, Toygar was CCO of the Americas at Havas where he strengthened the creative work on brands like Reckitt Benckiser, Liberty, TDA and Dos Equis. He worked hand-in-hand with media, data analytics and the AI capabilities of the IBM team.
Toygar has been a member of the Clio, One Show, LIA and Cannes juries and in 2017 was the president at D&AD for the craft category.
He has developed a passion to push the boundaries, and in the process he has led over a dozen brands to win international awards at the One Show, D&AD, Clios, LIA and Cannes Lions in a dozen different categories. In 2016, Toygar was named to Adweek’s Creative 100 list.