MEXICO // Javier, the mastermind behind the awarded campaign `It’s a Tide Ad` that caught the eye of all at the Super Bowl in 2018, believes that diversity equals better ideas. Besides being the right thing to do. The more diverse the team, the more surprising, innovative and disruptive the outcome, that is how `It’s a Tide Ad` was born.
Being honored as one of the few Hispanics at the creative helm of a flagship office in a major international corporation. He headed the team behind the successful “The Real Cost” brand for the FDA’s first anti-tobacco campaign aimed at teens, after having previously led FCB Buenos Aires to become the most-awarded Argentinian agency at Cannes 2012. During this time, Campopiano also served as Regional Executive Creative Director of FCB Latin America.
Throughout his tenure at Saatchi, Campopiano was credited with reviving the network’s creative reputation in the U.S., by producing award-winning work for clients such as Toyota, Walmart, Tide, Crest, Head & Shoulders, Pampers, NDSS, USAA and T-Mobile. He was the mastermind behind the standout Super Bowl Tide campaigns “Bradshaw Stain” and “It’s a Tide Ad,” as well as “The Receipt” and “The Box” for Walmart at the Oscars. In 2017, he led Saatchi NY to one of its best years at Cannes in history, with 13 Lions – five of them Gold.
He has been member of the jury at Cannes, Clio, The New York Festivals, El Sol, Wave, FIAP, El Ojo de Iberoamerica, Festival de Antigua and has been president of the jury for OHH at El Circulo de Creativos Argentinos, Jury’s Film in LIA, President of the Jury’s Film in El Ojo de Iberoamerica and most recently as Jury at the ANDY Awards.
Javier is the proud recipient of more than 45 Lions at Cannes, including a Grand Prix for Outdoor, several Gold, Silver and Bronze awards at Clio, LIA, ANA, The One Show, D&AD, El Circulo de Creativos Argentinos, FIAP, El Sol and El Ojo de Iberoamerica.