NEW YORK, USA // Kim Rosenblum is a passionate and transformative brand strategist, marketer, creative director, and content creator. This year she won an Emmy award for a brand campaign for Nickelodeon, the largest division of Viacom, where she was Executive Vice President, Head of Marketing and Chief Creative Officer. She is the first person to hold this position at Nickelodeon and received Variety’s inaugural Brand Innovator Award for her contributions.
At Nick, Kim managed a budget of over $70MM, leading a team of over 250 people. Her responsibilities encompassed a diverse mixture of talents and departments, including consumer marketing, off-channel media planning, digital advertising, corporate content, on-air promotion, design, social and YouTube. As part of the Nickelodeon senior leadership team Kim, provided key strategic direction and developed long- range plans, she collaborated with all divisions of the organization and served on the Viacom Marketing Council.
In her 25-year career, Kim’s expertise has extended to a wide range of projects, from producing advertiser (Upfront) presentations to marketing the T ony A ward-winning (and very colorful) SpongeBob SquarePants, The Broadway Musical. Other recent work includes a 360 campaign with DJ Khaled for the Kids Choice Awards (including a live pre-show across YouTube and social), development of the YouTube animated series, The JoJo and Bow Bow Show Show based on the social media sensation JoJo Siwa, which has been viewed over 20MM times, and the big, buzzy #happybirthdayspongebob campaign for the yellow icons 20th anniversary.
Kim manages creative vendors and media agencies alike, has led multiple agency reviews and retained Nickelodeon’s first multicultural agency. Additionally, she built Nickelodeon’s social and YouTube departments, growing all platforms triple digits in a very short period. In 2017 Kim conducted an overhaul of the Nick brand, which was awarded the PROMAX gold award for Network Art Direction & Design.
She also oversaw the branding of Teen Nick, Nicktoons, and developed the Nick Rewind brand to channel the nostalgia of all the Nick millennials. In collaboration with the public affairs team, Kim created Nick Helps, a campaign that connects kids with local organizations to help make a difference in their communities.
Before Nickelodeon, Kim was part of the team that launched TV Land, where she went on to become Executive Vice President, Marketing and Creative Director. At TV Land she repositioned the brand from an acquisitions-based channel to a destination for original programming.
She oversaw marketing and creative for several hit comedies including Hot In Cleveland, The Jim Gaffigan Show and the buzzy, definitional hit, Darren Star’s Younger. Additionally, she oversaw all branded content, working with ad- sales to develop creative integrations for top advertisers like Toyota, P&G, TJ Maxx, and L’Oreal. Kim also built strategic partnerships with diverse brands in retail, beauty, publishing and more, generating over $20MM in barter-based media. She also led the communications department and all pro-social initiatives, including the award-winning Family Table, which promoted the benefits of family togetherness.
As a board member of PROMAX (the global organization for entertainment marketing), Kim served on the diversity council, the education committee and was an executive mentor. She is a member of the Television Academy and an Emmy voter and is a judge for this year’s Clio Awards. Additionally, Kim is a member of Women In Cable and regularly speaks and contributes to industry conferences; she is widely regarded as a top marketer to adults, families and kids alike. Kim volunteers at God’s Love We Deliver, resides in New York City and is a graduate of The University of Iowa.