NEW YORK, USA // Kim Rosenblum is Executive Vice President, Head of Marketing & Chief Creative Officer, Nickelodeon, overseeing brand creative for Nick’s animated and live-action series and events; digital and social media; on-air and off-air creative and consumer marketing.
Rosenblum has spearheaded a number of 360-degree campaigns for the net’s robust slate of original series, movies and events including SpongeBob SquarePants: The Broadway Musical, the reboot of Nick’s iconic game show Double Dare and the hit live-action series Henry Danger, which she helped lead to its milestone 100th episode.
She was also responsible for the creative conceptualization and execution of Nickelodeon’s brand refresh in 2017 and the recent TeenNick and Nick Rewind brand work in 2019, as well as the Nick at Nite rebrand in 2016. Additionally, Rosenblum was instrumental in building Nick’s social platforms and YouTube Channels, bringing triple digit growth across all platforms.
Prior to joining Nick, Rosenblum was at TV Land since its launch in 1996, most recently serving as Executive Vice President, Marketing & Creative. At TV Land she led multiple campaigns including the launch of Younger, The Jim Gaffigan Show and, Hot in Cleveland, TV Land’s first scripted original series. She was also a key player in the TV Land rebrand and oversaw all creative for the network.
Rosenblum began her career with a fellowship with the International Radio and Television Society. She worked a number of jobs in commercial production and advertising agencies before coming to Viacom.
Rosenblum and her team have won numerous awards for their work including a Promax nomination for Marketing Team of the year in 2018 and a gold for overall brand identity. And most recently, on behalf of Nickelodeon, Rosenblum received Variety Magazine’s first Brand Innovator Award. She is a member of WICT, ATAS, Promax and a former board member, serving on their Diversity Council.
Rosenblum received a B.A. in Communication Studies and Spanish from The University of Iowa.