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Andrea Hopelain
Vice President, Global Brand Management and Marketing

SAN FRANCISCO, USA // Andrea Hopelain is a Global Brand Executive with extensive experience building and driving world class consumer brands.

Known for her strategic and visionary approaches, she has accelerated aggressive growth across entertainment, consumer products and digital brands.

Last year, Andrea joined EA’s leadership team as Vice President of Global Brand Strategy where she leads brand management and runs marketing for EA Games brands across console, PC and Mobile.

Prior to EA, Andrea led global strategy and marketing for a $900MM portfolio of brands at Hasbro, including Disney Princess and Frozen, Trolls, Littlest Pet Shop, Hanazuki and the company’s development pipeline of digital-first IP.

Earlier in her career, Andrea was Vice President of Franchise Strategy and Marketing at Sony Pictures where she developed and grew brands such as Breaking Bad and Shark Tank. Andrea also spent many years at The Walt Disney Company where she was responsible for the global launch of Disney XD and growth marketing for the Disney and ESPN media network portfolio.

A graduate of UCLA’s Anderson School of Management, Andrea has experience leading high-performance teams, creating a culture of collaboration and action, and thrives within a matrixed, entrepreneurial environment.