SANTA MONICA, USA // Ryan Crosby is the Vice President of Content Marketing at Hulu, overseeing marketing and publicity strategy for Hulu’s Originals, live TV offering, licensed programming and on-channel marketing. Under Ryan’s leadership, Hulu launched successful campaigns centered around live TV (Hulu has Live Sports) and Original series including: The Handmaid’s Tale, The Act, Catch-22, Shrill, Ramy, PEN15, Fyre Fraud and Marvel’s Runaways.
Crosby joined Hulu from Netflix, where he served as the Director of Global Creative Marketing. In that role, he oversaw the team that was responsible for driving awareness, acquisition and viewing for new and established Netflix Original Series including popular shows Orange is the New Black and House of Cards, and hits like Stranger Things, The Crown and Altered Carbon.
In his leadership position, Crosby played a significant role in driving creative excellence and operational efficiencies across the company’s marketing channels including digital advertising, creative and social and traditional media.
Crosby joined Netflix from Activision Blizzard, the world’s most successful interactive entertainment company, where he drove the strategy and execution for all marketing activities supporting their largest video game franchises including industry juggernauts Call of Duty and Destiny.
Prior to joining Activision Blizzard in 2012, Crosby held multiple marketing roles at Xbox where he managed the Halo franchise and advertising agencies TBWA\Chiat\Day and Wieden + Kennedy.