Image of Rachel Effendy

Rachel Effendy
Global Head of Social & Creative Strategy
Ralph Interactive

NEW YORK, USA // Rachel is an internet princess currently presiding over the wonderful social team at Ralph Creative, an Emmy-nominated agency that specializes in digital and experiential campaigns for entertainment brands. She leads a department of 18 creative geniuses who respectively sit across the NY, LA and London offices.

Together they have led the charge on some of the entertainment industry’s most compelling global social media campaigns, managing handles such as @POSEonFX, @StrangerThingsTV, @Netflix, @SKAMstan, @QueerEye, @OnMyBlock, @RedTableTalk, @UmbrellaAcad, @TheKevinthWonder and @SabrinaNetflix, amongst many others.

Her team has garnered significant attention for breakout activations such as the Stranger Things 80’s inspired posters, the Queer Eye Fab-ocados illustrated story, the surprise proposal on Netflix that garnered over 14M views, and both Black Mirror dating and rating apps. Rachel’s intuition for the ever-changing social landscape and her rigorous leadership style has been integral to her team’s ability to build reactive content and conversation for their respective campaigns.

Rachel began her career in social media making Vines for Mr. Peanut with the team at TBWA/ CHIAT/ DAY. Prior to joining Ralph Creative, she held various social marketing positions at OMD and also Publicis, working with clients such as Michelin, FedEx and Samsung.

She was also a veteran member of Tumblr Creatrs, in which she and her sister created a fashion-focused Tumblr with over 150K followers. Together they produced bespoke original content for clients such as Nordstrom, Lord & Taylor, H&M and also Scholastic.

When Rachel is not on the internet-- she continues to build her personal collection of the world’s tiniest bags.