NEW YORK, USA // Shawn Silverman is the Senior Vice President of Brand Marketing & Events at Comedy Central, Paramount Network, and TV Land. He oversees the strategic development of advertising campaigns, promotional events, marketing partnerships, and experiential marketing for brands such as, The Daily Show, South Park, Broad City, Drunk History, Yellowstone, Lip Sync Battle, and Younger.
Shawn spearheaded the creation of The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, a real-world pop-up “library” that showcases our Commander-in-Chief’s preferred vessel for communication -- his twitter feed.
The library debuted in New York City (2017) and has since made stops in Chicago, San Francisco, Los Angeles, Miami, and Austin to date based on overwhelming demand from fans across the country. In addition to the physical touring activation, a book version of the library was later created and is currently a New York Times bestseller.
The library has received numerous prestigious awards including the Grand Prix Award at the Cannes Lions International Festival of Creativity (2018), two Grand Clio Awards (2018), and The Spirit of SXSW Arrow Award (2019) just to name a few.
Shawn also created the South Park 20 Experience, an immersive touring consumer activation celebrating the show’s most iconic moments ahead of the show’s season 20 premiere, which led to the series’ highest rated premiere in over 17 years (Season 3 in 1999).
His team has won countless awards for their innovative work across multimedia marketing campaigns, and AdWeek recently named Shawn’s team at Comedy Central the “Experiential Brand of The Year” (2019). Event Marketer also named Shawn to their “35 under 35” list (2018).
Shawn joined Comedy Central in 2011. Prior to that, he worked at MTV Games developing marketing campaigns for the Rock Band video game franchise. Shawn started his career at Creative Artists Agency (CAA) in Los Angeles.
Shawn earned his BSBA from The Fisher College of Business at The Ohio State University.