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LOS ANGELES, USA // Pär Larsson began his advertising career in his native Sweden, bringing his Scandinavian design sensibilities to the U.S. in 1995. Shortly thereafter he became partner at 30sixty Advertising in Los Angeles, where he ultimately served as executive creative director and co-president until launching CORE Creative in 2018.

Most notably, Pär created the print campaigns for the inaugural season of Vikings for History, Tut for Spike TV, and Mr. Robot for USA and is a regular contributor to campaigns for networks such as HBO, HULU, Netflix, A&E, Lifetime, History, Paramount Network and USA Network.

Winner of numerous Key Art and CLIO Entertainment Awards, including the Grand CLIO for the Harry Potter Wizard’s Collection in 2013, Pär continuously strives to inspire young designers and art directors to develop and strengthen their skills.

With CORE Creative, - a full-service advertising and branding agency, creating award-winning campaigns for global brands, Pär now brings his passion for entertainment advertising and design to new exciting frontiers of consumer electronics, specialty packaging and brand development.