NEW YORK, USA // Born into an advertising family, Tim spent the first 22 years of his life trying to avoid a life in advertising. He may have failed at that, but he’s made up for it with a meteoric, award-winning career. After bringing Area 23 to Health Agency of the Year accolades at every award show under the sun, including Cannes Lions, Tim has solidified the agencies reputation as the destination for creativity.
For the past 18 years, Tim has made FCB Health his home, the last 8 of which he’s spent establishing Area 23 as the creative force in the industry that it is. During his tenure at Area 23, Tim has broken records in healthcare for worldwide response and engagement with award-winning campaigns.
“Let’s not just do great work, let’s change this industry”. Hawkey is driven by a desire to elevate creativity in pharma space, in his agency and beyond. He believes that there is no good reason why pharma creative has to be bad. “If the work you are doing isn’t scaring you and your clients, and their lawyers, then you probably aren’t doing it right.
It’s this drive to push the limits that has brought so much attention to the work of Tim and his teams, who have brought in literally hundreds of trophies in the last 4 years from Clios, The One Show, D&AD, The Global Awards, London International Awards and more.
But he is most proud of the 26 lions at Cannes in the last 3 years (the majority outside of the health show), including the Grand Prix for Innovation, Health Agency of the Year in 2017 and Health Network of the Year in 2018.
Tim has always believed in giving back and has led Area 23 to do so as well, volunteering his time and developing successful pro bono marketing campaigns for the Alpha-1 Foundation, the National Organization for Rare Disorders, Be The Match: National Marrow Donor Program, NOVA, Change the Ref, and the Mollie Biggane Melanoma Foundation.