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SYDNEY, AUSTRALIA // As ECD of CHE Proximity Sydney, Wesley Hawes leads one of the most creatively awarded and innovative agencies in the world. He is passionate about ideas that infiltrate culture and get people talking.

In his 20 years in the industry, Wes has created global campaigns for the likes of Lynx/Axe, The Guardian, Tango and Tiger Beer. He's also been awarded in every main category at Cannes. Except Pharma, but he's working on that.

Previous to CHE Proximity, Wes was ECD at Marcel Sydney and TBWA\Sydney. But it was at BBH London where he spent most of his career, leading the global creative accounts for Axe/Lynx and Mentos/Vigorsol.