NEW YORK, USA // Named in 2016 to Advertising Age’s “Creativity 50” list of “The Most Creative People of the Year,” Rob leads the creative resurgence at McCann Worldgroup that has elevated its position in both the Advertising Age A-List and The Gunn Report ranking based on major creative awards won. The agency’s creative work has been among the most celebrated both in the industry and in the culture at large, including State Street Global Advisors’ “Fearless Girl” statue on Wall Street.
Rob’s global success was cemented by McCann Worldgroup’s creative achievements in 2019. Most notably, McCann Worldgroup was named by Adweek as its 2019 Global Agency of the Year, an honor it has not achieved since 2000. In addition, McCann Worldgroup was named The Cannes Lions 2019 Agency Network of the Year; and Cannes ranked McCann’s regional network in Europe, the Middle East and Africa as #1 in their regions. McCann Worldgroup was named the #1 Most Creatively Effective Agency Network (for the 2nd consecutive year) in the 2019 Global Effie Effectiveness Index. McCann Worldgroup also was named the #1 advertising agency network for creative effectiveness in the 2019 WARC Effective 100 rankings. Dozens of other creative recognitions flowed to McCann Worldgroup agencies across the globe. This follows a 2018 performance in which McCann Worldgroup was named Network of the Year at seven major regional and global creative shows.
Rob joined McCann Worldgroup in 2014 from Crispin Porter + Bogusky, where he served as Partner/Worldwide Chief Creative Officer. He joined CP+B in 2002 as a copywriter, creating some of the most talked-about campaigns in history. In his role as Co-Chief Creative Officer, he was credited by Ad Age with helping to lead CP+B to become the publication’s "Agency of the Decade" in the '00s.
Rob has chaired a number of industry award shows, including the Cannes Titanium, Promo/Activation and Brand Experience juries. Rob is a member of The One Club Board and the Global Facebook Council, and serves as Captain of his “old-man” soccer team.