NEW YORK, USA // Christopher Handy is president of Engine Shop, a global sports and entertainment marketing agency specializing in connecting clients with their audiences through the passion points of sports, music, film, television, gaming, arts and culture. Now partnered with IEG, Engine Shop delivers a data-driven, holistic perspective to the agency’s experiential marketing programs. Handy oversees operations as well as certain accounts.
A seasoned industry professional with nearly two decades of sports and entertainment experience across sectors, Handy has worked with global companies, professional teams, major venues, national sports associations and iconic athletes, achieving their marketing objectives through joint ventures, events, celebrity endorsements and branded-focused media.
Handy previously executed programs with brands such as Audemars Piguet, Vitamin Water, 24 Hour Fitness, Cytosport, Ty Inc., and he created the Li-Ning-Shaquille O’Neal partnership -- the largest ever deal between a Chinese company and an NBA player at the time.
Handy is an alum of Harvard Law School.