NEW YORK, USA // Mitchel is a serial entrepreneur and co-founder of Hype Empire, an entertainment company built for the modern age of sports. With Hype Empire, he is on a trailblazing mission to lead the changing face of sports content.
Hype Empire works with clients like Reebok, Jordan, NFL, Tissot/NBA and many others and has worked with athletes such as Kevin Durant, Carmelo Anthony and Michael Phelps.
Prior to Hype Empire, Mitchel founded RAZR, a New York firm focused on immersive content experiences. Leading Australian company Photoplay acquired RAZR and Mitchel stayed on board as North-America CEO for another year. Simultaneously, he co-founded Butterfly, a VC-backed HR platform that analyzes employee happiness for large enterprises. Today, Mitchel still serves as advisor and shareholder to Butterfly that counts Coca-Cola, Walmart, GE, Ticketmaster, Live Nation and many others among its clients.
Mitchel is originally from Belgium, a country pre-dominantly known for its beers, chocolate, quaint Bruges and Premier League football players. Prior to moving to New York, he was a co-founder and CMO of TRS, one of the most prominent award-winning content shops in the Benelux, often cited as a top 3 company in the market.
Mitchel lives with his wife Gemma between New York City and London. In his spare time he’s an avid fencer, amateur chef and most likely the only person in sports to listen to heavy metal - all the time.