LOS ANGELES, USA // Jenny Zhu is the Head of Integrated Marketing at TikTok US. TikTok is the leading destination for short-form mobile video, its mission is to inspire creativity and bring joy. Jenny has been at TikTok for over 2 years and has led marketing strategies and campaigns that have deepened brand love for the short-form mobile video app, including TikTok's first appearance at SuperBowl and NBA All-star Weekends.
Prior to her experience in TikTok, Jenny helped to build social media strategies and supported Uber's operations in China. Jenny holds her BA from the University of Wisconsin-Madison and currently lives in Los Angeles with her family.