NEW YORK, USA // James Armstrong is a Scottish born DJ, music producer and music executive based in New York. As VP of Creative Marketing at SonyATV Music Publishing, he is responsible for the placement and licensing of Sony/ATV's catalog in advertising and branded content.
Over the past decade, he has placed music in global campaigns for brands including Google, Peloton, Nike, Facebook, Bose, SONOS, Beats by Dre, BMW, & Apple among many others. A couple of highlights include securing “Help!” by the Beatles in Google’s Helpful Brand campaign and “Walking on A Dream” by Empire of the Sun in the Honda Dreamer ad which, 8 years after release, led the song to crossover to pop radio & achieve platinum status.
With James’ proven track record of breaking records through sync and marketing while maximizing sales and productivity as part of a team, he has played a crucial role in driving new revenue for Sony and Sony artists. He was a music/talent creative consultant on the Jordan documentary, Unbanned: The Legend of AJ1 which won two Clio awards & a Cannes Lions award. Prior to joining Sony/ATV, James held positions at EMI Music Publishing, Santos Party House and No Idea Records.