LOS ANGELES, USA // As the VP of creative synch, Kat Basolo focuses on connecting music with creative partners, particularly focusing on advertisements, promos and marketing campaigns. She believes in the power of a good song and works to strategize and create exciting opportunities for all the writers and artists within the Kobalt roster. She has been an integral member of the team since 2014 and has helped significantly grow the synch ad revenue business year over year for the Kobalt catalog.
Her recent work has included securing music in various campaigns for Toyota, Google, Trip Advisor, Comcast and Target as well as securing many uses for Kobalt writers/artists in multiple Apple product campaigns. She also helped quarterback a successful campaign for Amazon Studios, for one of their most heavily marketed properties HANNA, which aired during the 2019 Superbowl.
Prior to joining Kobalt, Kat worked a tenured 9 years at Sony Music, focusing on synch for all labels under Sony Music Entertainment and landing placements for artists including Adele, John Legend, Foster the People, Elvis, and P!NK to name a few. She brings over 15 years’ experience and expertise to the creative synch landscape and continues to help strength and grow Kobalt’s synch footprint in the advertising and brand space.