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Holly Adams
Head of Soundtrack and Score
Universal Music Group

LOS ANGELES, USA // Holly Adams has been a part of the music and film industry for 20 years.

Adams began her career at Sony Music’s WORK Group, most notably home to Jennifer Lopez and Fiona Apple. Adams then moved to Madonna’s Maverick Records, where she helmed the marketing and release of globally successful soundtrack releases for Austin Powers, The Matrix and The Rugrats franchises.

Adams went on to become VP marketing at Warner Bros Records and led the re- launch of Sire Records. While at Warner Bros. Records, Holly oversaw the release of Quentin Tarantino’s Grammy nominated soundtracks for Kill Bill Vol.1, Kill Bill Vol.2, Death Proof and Inglorious Basterds.

Holly Adams departed Warner Bros. Records in 2010 and established Arts & Recreation Group, a company specializing in building branding campaigns for music and film. Campaigns included Ingrid Michaelson, Andrew Bird, The San Francisco Conservatory of Music, Quentin Tarantino’s Django Unchained and Universal Music Group.

Adams joined the Universal Music Group in 2014 as SVP Marketing & Creative and is currently serving as Head of Soundtrack and Score for Universal Music Group Global Classics and Jazz, overseeing the campaign for 2021’s No Time to Die. Past release highlights include The Shape of Water, Downton Abbey, Judy, Ready Player One, The Hateful Eight and The Favourite.