SYDNEY, AUSTRALIA // After years working on large consumer brands including Qantas and Coke, Craig left Australia, travelling the world while writing a fictional novel.
He then settled in London where he accumulated an impressive portfolio of work for various health and wellness brands over eight years.
In 2008, Craig returned to Sydney, joining Saatchi & Saatchi Wellness, where he has led the creative department for just over six years, helping to make it Australia’s most consistently awarded health and wellness agency.
Craig has won countless awards at shows in Cannes, London, Australia and the USA and has served as a juror at various award shows around the world including Lions Health, IPA Best of Health, The Global Awards and Spikes Asia where he served as Healthcare Jury President. His work has featured in Luerzer’s Archive and he is the Co-chair of Bravo!, Australia’s premier healthcare award show.
He believes in unique, simple, beautifully crafted ideas that tell a memorable story and ultimately lead to client success.
In his spare time Craig is a loving dad, a terrible fisherman and an enthusiastic abstract painter.