Image of Jason Graff*

Jason Graff*
EVP, Group Creative Director
Area 23

NEW YORK, USA // Jason has advertising in his blood. His father was one of the madmen at DDB who helped create the golden age of advertising, and this inspired Jason to follow in his footsteps.

Before joining Area 23, Jason held Executive Creative Director posts at Publicis and the Kaplan Thaler Group. He racked up consumer awards on Wendy’s, Trojan condoms, Hot Pockets and Abbott nutrition. But it was his work on Similac that put him on a different career path.

“I created the Sisterhood of Motherhood campaign to expose the unnecessary and toxic mommy judgment and urged healing and acceptance in the community. It wasn’t about buying a brand, but rather buying into one. From that moment, I only wanted to work on accounts that would make a real difference in people’s lives.”

Shortly after, Jason joined Tim Hawkey at Area 23 with the mission of creating life-changing work that had unbridled craft and creativity. This was a lofty goal in an industry known for safe work, but Jason believed it was time for health and wellness to have its own golden age.

Jason’s eternal optimism and non-stop drive to do the best work in the world paid off. For three years in a row, Jason has been one of the most awarded creatives in the healthcare industry. He’s won over 80 awards, including 5 Cannes Lions, Grand CLIO’s, D&AD and One Show Pencils, LIA’s, Mannys, MM&M, Globals and the Creative Circle. His creative contributions have also resulted in Area 23 being recognized as Agency of the Year in each of these shows.

Jason has also dedicated his career to mentoring young talent. He taught at the School of Visual Arts for seven years, and created ‘Use Your Words’, a craft course to enrich the copy department at Area 23 and other FCB Health agencies in the network.

Jason is the proud father of two children and one dog, and he hopes all three will follow in his advertising footsteps.