SAN DIEGO, USA // Julie Baker is Vice President, Marketing for Greenwich Biosciences, the leader in prescription cannabinoid medicines. She led the HCP launch of EPIDIOLEX®(cannabidiol), the 1st and only FDA-approved cannabidiol, and subsequently led the brand. Now she leads marketing for all brands as well as digital marketing, patient advocacy, commercial communications and market research.
She spent much of her career at Pfizer, helping to launch all the blockbusters that start with the letter Z, creating what would today be called payer marketing and leading marketing for the pig business unit of Animal Health. She has also done time in smaller biotech start-ups, PR agencies and Med Ed.
Julie thanks her lucky stars every day that she gets to work in this incredible, emerging field of therapeutic potential. It allowed her the privilege of being a speaker at the 2019 Cannes Lion International Festival of Creativity and the 2019 PM360 Trailblazer in Rare Disease.
Under her leadership, the EPIDIOLEX® marketing team was honored as 2020 MM&M Marketing Team of the Year. Julie is also grateful to be living in the 2nd golden age of television. When she has a spare minute, she likes to read on the beach near her home in San Diego, throw around heavy barbells and hang out with her hubby and their dog.