LOS ANGELES, USA // Natalie Guzman serves as Co-President and Chief Marketing Officer of Savage X Fenty, leading the Customer Acquisition, CRM, Brand, Social, PR, Creative, Operations, Strategy and Consumer Insights teams. A graduate of FIDM, Natalie combines her impressive background in digital media and ecommerce with a lifelong love of beauty and fashion.
Under Natalie’s leadership, Savage X Fenty has quickly become the fastest-growing brand within the TechStyle family. She played an instrumental role in the production and marketing of Savage X Fenty’s groundbreaking Fashion Show of 2019—considered one of the most electrifying moments of New York Fashion Week. Having amassed a staggering number of press impressions at the time of its premiere on Amazon Prime Video and still generating buzz to this day, the show is revered for its incomparable display of inclusivity and innovation.
Prior to joining TechStyle, Natalie served in CMO roles with startups in the beauty industry, most notably DermStore Beauty Group, which became the fastest-growing skincare ecommerce in the U.S. During her tenure there, she spearheaded a number of initiatives that proved pivotal to the company’s ongoing success.
She not only built the online retailer’s marketing team from the ground up, but also played a key role in the strategic sale to Target Corp. in late 2013. Since the onset of her career in 2003, Natalie has excelled at her craft, working within innovative organizations such as DDB Entertainment, IGN Entertainment and Fox Interactive Media.