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TORONTO, CANADA // Relevance is key. Creativity is subjective, it’s beautiful and it’s nourishing. Visually, It can be the most outstanding and extraordinary, but without relevance it simply fails.

I have been in the Pharmaceutical Advertising industry for 18 years, 2 of which have been with Ogilvy Health in Toronto. I am currently the Associate Creative Director and Art Director and have worked on many brands for major Pharma companies including Pfizer, Ipsen, BMS, Astra Zeneca, BTG, Roche, Merck, Novartis, just to name a few.

I like to wow with my work, with a humble approach. Not every creative lion needs to be aggressive in nature. You can be fierce without neccessarily showing teeth and lead your pride towards success.