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Jury

Jeff Harrop
Senior Vice President , Marketing
Edmonton Oilers

EDMONTON, CANADA // Jeff is the Senior Vice President, Marketing for the Oilers Entertainment Group (OEG). A member of the OEG Executive, Jeff leads a talented team responsible for revenue generation (ticketing, premium), brand equity, sponsorship activation, customer retention, retail operations, digital media, TV and radio broadcast, and event presentation. Included in the OEG portfolio are the 5-time Stanley Cup Champion Edmonton Oilers, the Edmonton Oil Kings (WHL), Bakersfield Condors (AHL), Rogers Place Arena, and ICE District.

A veteran of over 2 decades in commercial operations, Jeff has been an influential player in both the Sports & Entertainment and CPG industries. Jeff’s OEG team has produced top-3 results (despite residing the NHL’s 3rd smallest market) in several NHL categories including gate revenue, season ticket hold renewal rates, digital reach & engagement, and has won multiple IDEA awards for best in class game presentation.

Prior to OEG, Jeff led the marketing efforts for the domestic portfolio of brands with Molson Coors, winning several awards (including a Clio Grand Prix Award) for his work on the Molson Canadian “Summit Shinny" and “Red Beer Fridge" campaigns.

Jeff’s formative years in commercial operations were with Johnson & Johnson Inc., where he spent 12 years in various sales and marketing leadership roles on global brands such as TYLENOL, NEUTROGENA, and ACUVUE.

Jeff is a Northern Ontario native and earned his MBA at McGill University in Montreal, Quebec. He and his wife Nadine have two children (Loic and Justine) and live in Edmonton, Alberta.