NEW YORK, USA // Melissa is Director, Sports Marketing, PepsiCo Beverages North America where she oversees all NFL, MLB and NHL initiatives. She is responsible for delivering PBNA’s MLB, NHL and NFL strategy, as well as break through marketing programs and platforms across Pepsi’s league, team and player deals, including the Super Bowl and the Pepsi Super Bowl Halftime Show.
Prior to joining Pepsi 7 years ago, Melissa has a 20-year history in the sports industry working on both the agency and property side of the business. Immediately prior to joining PepsiCo, Melissa spent five years at the National Basketball Association within the Global Marketing Partnerships team working with multiple brands, including BBVA, Gatorade, Budweiser and Sprint.
Prior to the NBA, Melissa spent 10 years across sports agencies, specifically The Marketing Arm, Genesco Sports Enterprises and Octagon Marketing.
Melissa was inducted into the 2020 Sports Business Journal Game Changers Class and has a Sport Management & Marketing degree from Ithaca College.