BEVERLY HILLS, USA // Val Aveni has more than 15 years of experience within movie studios, ad agencies and brands leading creative digital marketing and social media strategies. As the VP of Social Media and Brand Strategy for MGM, Aveni is responsible for the development and execution of the studio’s brand presence and social media across the company’s entire portfolio of television and film.
In March 2021, Aveni spearheaded the rebrand of MGM’s iconic logo with a new flexible design system and modern look that reflects the legendary studio’s future. Additionally, Aveni has transformed MGM’s digital brand by creating a cohesive and culturally relevant voice across all social platforms. Under her creative direction, Aveni has grown MGM’s social footprint and increased engagement exponentially, organically growing the studio’s Instagram page by more than 35%, Twitter engagement by more than 300% and launched MGM’s official Tik Tok account which boasts more than 425k organic followers to date.
Additionally, earlier this year, Aveni launched a first-to-market partnership with direct-to-fan video platform Cameo in the lead up to the release of the feature film, Breaking News in Yuba County, which signified the burgeoning start-ups first collaboration with a major movie studio. In Summer 2020, she led multiple successful Facebook Live Watch Parties to celebrate iconic films in the MGM library, including Rocky which was hosted by the film’s star Sylvester Stallone, and Legally Blonde, which a 2021 Webby Honoree for Best Livestream Event.
Previously, Aveni served as Senior Lead of Global Marketing & Content at Uber, where she notably spearheaded a creative collaboration between Paramount and Uber for the release of Mission Impossible: Fallout, which included the creation of a co-branded content piece that to-date has over 5 million views on YouTube. Prior to Uber, Aveni was the Director of Digital Marketing at Warner Bros. Pictures, where worked on successful digital marketing campaigns for blockbuster films including It, Lego Batman, Justice League, and Everything Everything, among many others. Before that, Aveni served as Vice President, Digital Marketing at Broad Green Pictures and was a Creative Producer on the theatrical Digital Marketing team at Paramount Pictures. She is a graduate of Columbia College Chicago.