NEW YORK, USA // Emily Hamel is an innovator in sports business who currently serves as the Vice President of Events and Brand Experiences for the New York Yankees.
During her 13 seasons at the New York Yankees, she built the Yankee Stadium Events brand by leveraging its iconic history and cultural significance which has since sustained Yankee Stadium as the premier worldwide destination for baseball and beyond. In 2010, Emily and team inked a landmark deal in NCAA College Football by creating the New Era Pinstripe Bowl which brings a top-tier bowl game to the Northeast generating significant economic impact and fills Yankee Stadium with over 40,000 fans annually between Christmas and New Year’s in New York City.
Hamel’s events and brand experiences scope includes business development of both private and major public events at Yankee Stadium as well as all marketing, communications, digital and social media, creative services, and commercial revenues. Signature sporting events at Yankee Stadium during her tenure have included Top Rank Boxing, the NHL Stadium Series, Notre Dame Football Shamrock Series, as well as European soccer with powerhouse teams Chelsea, Real Madrid, A.C. Milan, Liverpool, and Manchester City. Hamel and her team curate unparalleled opportunities for fans to connect with their passion for sports and entertainment through activations and exclusive experiences including The Inside Experience, Hands on History, Curator’s Circle, and Yankee Stadium Tours. Hamel spearheaded the creation of the Yankees largest youth initiative, Yankees Baseball Summer Camps, operating in the tri-state area for 10 years and serving campers from 22 states and 9 countries.
Prior to joining the New York Yankees, Hamel spent nearly a decade in the events industry working in the Southeast and New York at iconic locations such as the American Museum of Natural History and Carnegie Hall. Hamel is a graduate of the University of Delaware and currently lives outside of New York City with her husband and two children.