LOS ANGELES, USA // Gerardo is an award-winning Creative Director at the brand and content studio SpringHill Company founded by Maverick Carter and LeBron James. While there he has led partnerships with Nike, P&G, Hennessy, DAZN, GM, Oakley along with building on The SpringHill Company's O&O brand, Uninterrupted. Previously he had a 7-year stint at 72andSunny where he worked on adidas, NFL, ESPN, and Samsung.
When telling sport stories he approaches each idea by tapping into human centric insights, and delivering that story with people who happen to be athletes. He has applied that thinking to any medium whether it be product, commercials, print or long form content in his 10+ years in the creative industry.
Growing up in Denver his sport teams are the Broncos, Rockies, Colorado Buffaloes(alma mater)and Nuggets. Just don't tell his boss that.