NEW YORK, NY // Deva Newman, Senior Vice President/ Creative Director of the Brand Creative Group at VH1, TV Land and Smithsonian Networks is responsible for the brand development and execution of the networks’ voice and creative marketing.
Deva and her team conceptualize and execute creative campaigns for hit shows like Younger, Ru Paul’s Drag Race and Basketball Wives. Prior to this assignment Deva held a similar role with The Paramount Network and TV Land. Spearheading award-winning launch campaigns for successful properties such as Waco, Yellowstone, Heathers and American Woman for TPN as well as Younger, Nobodies and Teachers for TV Land.
Deva joined Viacom 19 years ago as an On-air Promotions Producer for Nickelodeon and Nick at Nite, soon after she was promoted to Senior Producer while adding TV Land to her network promotion responsibilities. In 2010 she became an VP/Executive Producer of the group - overseeing creative direction, development and production of on-air and off-air promotion and branding. Leading a staff of creative producers, she was responsible for managing daily workloads, while providing guidance, inspiration and critique throughout the creative process for all projects.
Deva and her team collaborate across multiple internal partners and external such as programmers, show-runners, talent and creative vendors to effectively articulate creative plans that meet the strategic goals of a campaign and deliver breakthrough promotions.
Prior to her work in cable promotion, Deva spent 4 years as a producer for Dateline NBC. She was field producer on a number of competitive news stories including her Emmy nominated work on the Columbine High School Tragedy in Littleton, Colorado. Before NBC, Deva was a freelance producer and off-line editor for Discovery Networks and spent the earlier stages of her television career as a producer for Black Entertainment Television. She produced a number of specials, documentaries and features for BET’s News and Entertainment Division, notably an eye-opening investigative special on racism in the modeling industry – which included interviews from top fashion models and industry executives. She was also the associate producer for “OJ Simpson: Beyond The Verdict”, BET’s Emmy nominated and acclaimed first interview with OJ Simpson after the infamous murder trial.
Deva has been honored with several industry awards from Promax, CTAM, CLIO and also nominated for two Emmy Awards.
Deva was a member of the 2007 graduating class for the (NAMIC) National Association of Multi-ethnicity in Cable’s Executive Leadership Development Program tailored specifically for the empowerment and advancement of media executives of color. She was instrumental in helping launch Viacom’s first Women’s Affinity Group, has been a part of MTVN’s Huddle Mentorship program and has also been active in industry organizations Women In Cable and Promax/BDA.
Deva holds a BA in Telecommunications from Indiana University. She resides in New Jersey with her husband and their daughter.