LAGOS, NIGERIA // Esosa Osagiede is the Creative Lead at Leo Burnett Lagos, a full-service marketing and communications boutique agency in Lagos, Nigeria. In her current role, she oversees the agency's entire creative process, including digital. She is a storyteller with a unique blend of advertising and marketing skills with over a decade's experience working in culturally diverse corporate environments.
Esosa began her career at Centerspread FCB and went over to 141 Worldwide (Now known as Nitro 121). At 141 Worldwide, he spent some time before moving on to Leo Burnett Lagos in 2016 as Group Head Copy and was then promoted to Team Lead (overseeing one unit). In January 2021, she assumed the role-Creative Lead to now handle the affairs of the entire creative department.
Esosa is an alumnus of the following institutions: OAU Ile-Ife, where she studied Dramatic Arts, Lagos Business School, The Orange Academy, and the Chartered Institute of Marketing UK. Working in both multinational and indigenous environments helped develop her exceptional skills in interpreting international strategies and adapting them locally. Esosa is focused on adding exciting angles to the conceptual process that will give every brand an edge.
She has served as a juror on local and international creative committees. When she is not slaying briefs at Leo Burnett Lagos, she shares her knowledge with other marketing and communications professionals on different platforms, lending her voice on topics that help elevate the IMC conversation globally.
Her portfolio cuts across different industries, working on brands and projects such as FirstBank, Etisalat (now 9Mobile), World Bank-Lighting Africa Project, MultiChoice, Nestle, British American Tobacco, Nigerian Breweries brands, PMI, Chivita, Cadbury, to name a few.
Esosa is an eternal student of humankind, a bold philosophy unique to Leo Burnett—which represents the notion that ads must be centred on meaningful human experiences. Esosa strives to create acts, not ads, connecting creative ideas with real-world outcomes.