NEW YORK, USA // In October 2020, Suzanne was promoted to the role of Global President McCann Worldgroup & CSO. She has expanded her global responsibilities to drive the McCann Worldgroup brand and business both inside and outside the organization. This includes continuing to cultivate best-in-class work while driving the cultural and business transformation necessary to modernize all of the offerings for clients and prospects alike.
As Global Chief Strategy Officer of McCann Worldgroup, Suzanne is responsible for the strategic development of the company and its clients across all brands, regions and agencies. This encompasses worldwide leadership of the strategic talent and resources that drive idea development for creative solutions across all platforms. Included within this, is Truth Central, McCann Worldgroup’s global proprietary intelligence unit focused on unearthing macro level cultural, societal and human understanding to drive impact for clients’ brands.
Suzanne was named "2019 Chief Strategy Office of the Year" by Advertising Age magazine. McCann Worldgroup was recognized by Adweek as the 2019 Global Agency of the Year and named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. The network was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and was ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings. The network was named Network of the Year at the 2020 Webby Awards, was recognized as the #1 advertising agency network for promoting good in the 2020 Good Report, and in 2020 was named for the 5th year in a row to Advertising Age’s prestigious “A-List.”
Suzanne joined McCann Worldgroup in 2013 from Crispin Porter + Bogusky, where she served as Global Strategy Officer and led the global development of the agency, working across all CP+B offices and brands. Before joining CP+B, Suzanne led global brand strategy at TBWA for over 10 years, helping to develop the Disruption philosophy and practice worldwide.
A winner of multiple Effies, Lions, and Pencils, Suzanne has been an industry leader throughout her career, including as a frequent keynote speaker and awards show judge/Jury President. In 2016, she was recognized by Advertising Women of New York with its “Changing the Game” award as one of the industry’s “true catalysts of innovation.”