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SINGAPORE // A Chevening Scholar awarded by British Commonwealth, Charu comes with 20+ years of experience in shaping brand, digital & media innovations on Fortune 500 brands like Disney, P&G, GSK, Bayer, Grab, Samsung & Nokia in Global, APAC and MENA remits.

A cultural activist with a proven track record of driving business growth and brand love in Emerging markets like making GSK APAC the fastest growing region globally at CAGR of 25% and creating data-driven consumer journeys that have been recognized by Boston Consulting Group as best practice.

Charu is the first Asian to win the APG (Account Planning Group) Award and has served as Jury President and jury member for global and regional awards like Cannes, D&AD, New York AME Festival, APAC Effies, Spikes, Dubai Lynx & World Advertising Research Council.

In her spare time, she can be found teaching at management universities in the region or just finding fuzzy logic in yoga poses.