CURITIBA, BRAZIL // Lucas has been a musician since childhood. In advertising, he started working as a copywriter. In 2012, Lucas decided to unite his passion for music and ideas and founded CANJA Audio Culture - where he is the creative director and partner of Filipe Rosendo and Edu Karas.
Over the past three years, him and his team have won 32 Cannes Lions - including Titanium, GP for Good, Film Craft: Best Use of Music & SFX, Radio and Creative Effectiveness. In 2017, they produced the 3rd most awarded campaign in the world: The Refugee Nation, with Ogilvy NY, which won Best of Show on One Show. In 2019, they were named "The Music & Sound Company of the Year " at the LIA (London International Awards).
They work with global agencies and clients such as Johnnie Walker, Adidas, Burger King, McDonald's, Coca-Cola, Samsung, Nike, Amnesty International and Gatorade.
Lucas has experience in conceptualizing brands through sound, finding the perfect tone to deliver the campaign message. He keeps myself updated on releases and trends in behavior, arts and technology. Lucas is obsessed with details and always makes sure that the result is excellent - creatively and technically.
Sfair leads a talented and versatile team that is committed to making ideas stand out. He encourages unexpected solutions by promoting a critical, collaborative, and selfless environment.
Lucas is the first audio producer to become the President of Paran's Creative Club (CCPR). He was a jury member in festivals such as New York Festivals and El Ojo de Iberoamerica. Lucas is also a voice over artist, singer and songwriter. He has a band, loves to travel, meet people and cultures, watch movies and series, and he is a F.C. Barcelona fan.
Lucas has a great appreciation for social causes and he collaborated in many projects that makes him proud, such as: Cinemagine (cinema for the blind); Oxente Your Agency (against xenophobia in advertising); MoreGrls (female talent map in the market); Dissolving Poster (anti-dengue); Distracted Goalkeeper (traffic awareness); Inhale Stories (to help children in hospitals); One Word (about brain injury); The Refugee Nation (representative for refugees); among others.