QUEBEC CITY, CANADA // In 2004, my friends and I founded the Quebec City agency of lg2. Since then, we've created a fun place to find great ideas. I've led my teams on many campaigns recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, the One Show and the Clios.
Advertising became a part of me at 4 years old, when my dad brought home a storyboard for a TV spot. That passion continued to grow later at Cossette where I worked on General Motors, and McDonald’s. Now, I'm leading a group of many different talents who are solving all sorts of problems for the Société de l'assurance automobile du Quebec, Farnham Ale & Lager, Canac hardware, Bonduelle, the Quebec government and the Quebec dairy board.
Contributing to the success of an independent agency which aims to create a positive impact has always made me feel proud. And I hope I will continue to create stuff the way I always have - with the heart of a 4-year-old.