TORONTO, CANADA // Shannon Stephaniuk is the founder of Glossy, a Toronto-based PR firm launched in 2006 that specializes in advertising and creativity.
Working with an international roster of clients, she has worked on campaigns for some of the world’s biggest brands including Adidas, Audi, Coca-Cola, Converse, Dove, MINI, Stella Artois, Subaru and Volkswagen, as well as influential pop-culture icons OK-Go, Radiohead, R.E.M., and Douglas Coupland.
Working with big brands is always nice, but promoting campaigns for charitable organizations and social causes is her passion. Shannon is proud to have worked on so many impactful campaigns for good, including FCB Canada’s awareness campaigns for the Canadian Down Syndrome Society, FCB/SIX’s Destination Price and Go Back to Africa, BBDO’s sample album for the Regent Park School of Music that was sampled by Taylor Swift, and The Garden’s Tell America it’s Great.
Fun fact: before her career in advertising Shannon was a creative producer and TV presenter known as “Shameless Shannon.” She’d appear during commercial breaks to tell you what would be happening on Buffy the Vampire Slayer that night.