MADRID, SPAIN // Julio Alonso Caballero is the Executive Creative Director in LLYC, the leading Spanish independent communication firm. He has helped to convert a traditional communication and PR office into a creative agency with renowned prestige in the festival circuits.
Julio appreciates the importance of simple and clear communication. His projects reflect a clear approach based on the generation of new conversation and PR through creative and brave stories.
Communication campaigns such as Invisible Soledad, the last Straw of McDonalds or The Sense of Cocoa have helped to implement a new communication model in LLYC, bringing the company to the top positions of Spanish rankings in 2018 and 2021.
Over the years in LLYC, his work has been recognized with more than 150 national and international advertising and communication awards as Eficacia, Cannes, The Andy Awards, El Ojo de Iberoamérica, CdC...It has also been awarded by more than 50 film festivals as The Malaga Film Festival, the Guadalajara International Film Festival, or The Seoul International Film Festival.