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NEW JERSEY, USA // Rafael is a Brazilian-born, international creative with 20 years of experience across multiple disciplines. He's worked his way across the globe from Brazil to the Middle East to the U.S., making stops at Ogilvy & Mather in Brazil, Ogilvy & Mather and Leo Burnett in Dubai, Pereira & O’Dell in San Francisco, 180LA, and TBD (a San Francisco-based agency he launched at the end of 2017). He joined BBH NY in April 2020 as its CCO, and on July 2021, he was promoted to oversee the BBH USA operation.

He's behind award-winning projects such as Boost Mobile’s “Boost Your Voice” (Integrated Grand Prix, Promo Grand Prix and Titanium winner at Cannes Lions 2017); CHIEF's & NWHM Glass Ceiling Breaker; Google's Black Owned Friday; UNICEF’s “UNfairy Tales” (Grand Prix for Good at Cannes Lions 2016); Airbnb's “Views” (Airbnb's first global campaign); and Coca-Cola’s “Crossroads” (Coca-Cola’s largest-ever Latin American push). Rafael has won over 250 international awards including Grand Prix, Golds and Pencils at Cannes Lions, D&AD, the One Show, the Clios, London International Awards and the Effies. He also served as jury in all of those festivals: Cannes Lions (Glass Lions), D&AD (Creativity for Good), The One Show (Integrated/Experiential), Clios (Brand Design), London International Awards (Branded Entertainment), The Effies, Dubai Lynx, New York Festivals + Others).

An idea-led creative by nature, Rafael helped to turn 180LA into the most awarded shop in all of TBWA’s Network Worldwide for two years in a row (2016/2017). He was recognized as one of Ad Age’s "40 under 40" in 2017, and ranked #13 in Business Insider’s "30 Most Creative People in Advertising" in 2016. When he’s not day dreaming, he’s playing with his dog Bucho and his sons Luc and Leo.