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Joel Rodriguez
Executive Director of Engagement Planning
Translation + UnitedMasters

NEW YORK, USA // Joel Rodriguez is Translation’s Executive Director of Engagement Planning. Joel started his career at Translation as an intern in 2011. Since then, he's played pivotal roles on the account and strategy teams before building out the Context Planning department, which taps into culture to elevate a campaign's journey. Joel has led integrated planning and campaign launches for the Brooklyn Nets, Barclays Center, McDonald's, Budweiser, Sprite, Nike, Google, UnitedMasters, AT&T, Beats By Dre and more. As the Executive Director of Engagement Planning, Joel oversees the Context and Social Engagement departments to help extend a brand's message into the spaces and times where audiences will be most receptive.

"The details matter to the people who matter,” says Rodriguez. “We're here to help brands understand the cultural codes that matter most to their audience, so they can build relationships on trust and not just transaction."

Rodriguez, the epitome of a Translator, taps into his Queens roots and his experiences as an independent music artist to help inspire his creativity and approach to journey mapping.

Functional Expertise & Specialties:
  • Integrated Marketing
  • Multicultural Marketing
  • Communications Planning
  • Marketing through Music

Topics of Expertise:
  • The intersection of culture and commerce
  • Rollout planning
  • Hip Hop Culture
  • Etc.

Past Thought Pieces / Speaking Engagements:
  • Culture & Commerce with A$AP Ferg, Frank ‘The Butcher’ Rivera, Joel Rodriguez, &...
  • Partners, Patrons and Problems: Music In Advertising with Translation
  • UnitedMasters SelectCon 2: The Future Is Independence (Day 1) - Culture + Commerce
  • The Connect #BetterThanHype | Be your full self...because details matter (link)
  • Studio Talk Unsigned Podcast Ep #35 (link)
  • Translation Presents Joel Rodriguez (link)
  • Fast Company You Had a Major and Minor In College - Why Not At Work (link)