Image of Jody  Xiong

Jody Xiong
Founder and Creative Director / Director / Designer / Artist
The Nine Shanghai

SHANGHAI, CHINA // Jody was born in 1973 in Hunan Province, China. He graduated from Hunan University Of Technology Business and the Central Academy of Arts & Design, and New York Film Academy director class in China. He has served as Group Creative Director at Ogilvy Shanghai and worked for various 4A agencies, such as Leo Burnett Shanghai and DDB Shanghai. In 2016, Jody founded a creative agency, The Nine. In five years, The Nine Shanghai has created many influential campaigns for different brands such as 2022 Winter Olympics, 2022 Winter Paralympics, Coca Cola, Durex, Volvo and Tencent, and ranked second among the hottest creative institutions in China, and was named TOP 12 Aisa’s Most Awarded Creative Leaders in Campaign Brief Asia Creative Rankings in 2021.

Unbelievable, Jody was a Digital Director at Beijing 2022 Winter Olympics Opening Ceremony, working with film master Zhang Yimou. He participated in and created two projects, Rites of spring and Tribute to the People. These two works spread all over the world and will go down in history. At the same time, Jody was also a Short Film Director at Beijing 2022 Winter Paralympics opening ceremony, through art, technology, digital, and image, let China's creative power be seen by the global.

Jody is one of the most creative people in China who has won the most awards. He has entered the list of top designers in Forbes China. Jody’s famous campaign ‘Green Pedestrian Crossing’ was named one of the top 10 best posters worldwide by the Gunn Report. Another project of him, ‘The Keyboard of Isolation’ was named as one of the top 5 design works by The Big Won which won the most awards. In addition, he has received more than 300 impressive awards, including the Gold Design Lions, the Silver Design Lions, Bronze Film Lions at Cannes Lions International Festival of Creativity, Graphite and Wood Pencils at D&AD, Silver and Bronze Pencils at One Show, Silver and Bronze Cubes at New York ADC, Gold Statues London International Awards, Silver and Bronze Clio Awards, Gold Andy Awards, Gold Epica Awards, Ad Stars Gold Awards, Gold New York Festivals Advertising Awards, Gold Spikes Asia, Gold Graphic Design in China, Grand Prix at AdFest, Grand Prix at Green Awards, Grand Prix at Long Xi Awards, Grand Prix at China 4A Advertising Awards, Winners at Red Dot Design Award, etc. His works have been featured by NY MoMA, Wired, Huffington Post, The Guardian,CANAL+, Time Out NY, ART TIMES, VICE, The Creators Project, and through many other media outlets.

He has been invited to participate in many different design competitions as a judge, such as D&AD, New York ADC, One Show Asia, AD Stars, New York Festivals, LIA China, AdFest, Spikes Asia, Cresta Awards, and Long Xi Awards, Graphic Design in China. Also, he was the presidential jury for the 2017 China 4A Awards. In fact, Jody is not only a skilled art director and graphic designer but also a passionate creator who combines contemporary art with advertising and design. He has been invited to join in many art exhibitions worldwide.

Jody believes meaningful art and design can make the world more beautiful.